How to install the GTM template

This guide shows you how to track an ecommerce event in Google Tag Manager and send it to Picked. You need a GTM container and your Picked Tag ID.

Automatic installation

Install the template from the GTM Community Gallery:

1. In Tag Manager, click Templates.
2. In the Tag Templates section, click Search Gallery.
3. Search for Picked Ecommerce.
4. Click the Picked Ecommerce template to read its detail.
5. Click the Add to workspace button.
6. Read the permissions that it needs.
7. Click Add.

Manual installation

To import the template file yourself:

1. Download the template file from GitHub with the download icon.
2. In Google Tag Manager, go to Templates.
3. Click New.
4. Open the three-dot menu.
5. Click Import.
6. Choose the file that you downloaded.
7. Click Save.

Setup

1. Create a Tag ID variable

Sign in to the Picked Dashboard and copy the Tag ID of your project. Save it as a constant variable in GTM, for example Picked Tag ID.

2. Create an ecommerce data variable

Create a Data Layer Variable with the variable name ecommerce. It captures what GA4 Enhanced Ecommerce writes to the data layer.

3. Create event triggers

Add a trigger for each ecommerce event that you want to track, for example add_to_cart, purchase, or view_item.

4. Create tags

Create a new tag for each event. Choose the tag template called Picked Ecommerce. Assign the trigger that matches. Then set the options below.

Options

Related

• About how Picked works — what Picked does with the event.